Been tracking this myself over the last year, especially for solar bits and battery kit. Amazon's convenience is tempting but I've found the pricing often doesn't stack up once you factor in delivery times and warranty complications.
For example, picked up a Victron MPPT controller last month from Windy & Wood versus Amazon. Specialist was £40 cheaper and included proper UK tech support. With Amazon, you're sometimes looking at grey imports or stock from unclear sources — bit risky when you're relying on your system to actually work.
That said, Amazon wins on certain consumables: cables, connectors, small fuses. Things where warranty's less critical and bulk pricing helps. Even then, I've spotted dodgy sellers mixing old stock with new.
The real killer for me is lead times. Ordered a Fogstar battery from a specialist in February, had it in 3 days. Amazon equivalent would've been weeks and cost more. When you're off-grid, downtime's expensive.
One thing people overlook: specialist suppliers often know their stuff. Asked about component compatibility at my local distributor and got a 20-minute conversation that saved me from a costly mistake. Amazon reviews can only tell you so much.
I reckon the sweet spot is knowing which items are worth the specialist premium (anything mission-critical) and which aren't (cable management, for instance). What's everyone else finding? Are there particular categories where you've spotted genuine savings on Amazon?