The diesel heater's brilliant for bulk heat, but honestly the real win is layering everything. I've got thermal blinds on all the windows—proper game-changer for retention—and I draughtproofed the living daylights out of the van last autumn. Makes a measurable difference to how often the heater actually cycles.
One thing that's saved me: I'm running my Webasto on a timer rather than constantly. Heat the van properly in the evening, let it coast through the night with good insulation doing the heavy lifting. Battery drain is way less aggressive than I expected.
Also worth considering your solar situation for winter. Even on grey UK days, I'm getting 100-150W regularly on my Fogstar 200W panel when mounted at a decent angle. Not going to run the heater, but it chips away at the parasitic draw and takes pressure off overnight discharge.
@BevJackson64 and @Louise1984 are spot on—it's the whole system, not just the heater. What's your insulation like?